LLF Founder Giorgio Usai, Jr.
Several years ago, I walked along the Centennial Trail, not more than a few hundred yards from where Liberty Lake Fitness is today, and I took this picture. “For me, the only thing that could make this riverside oasis more perfect is if there was a place to work out here”, I thought. A gym here could be bright, inspiring, and maybe even have a space to train outside on nice days.
No matter their experience or goal -- I hoped for a place where people would come in with a smile, but if it was a tough day? Maybe they would leave with one.
My Mom and Dad created a gym like this in the Spokane Valley when I was just beginning to walk, called Giorgio’s Gym. It was a staple of Spokane Valley for nearly 40 years. (Some fun historical photos below) Side Note: Giorgio's Gym was so acclaimed that Hulk Hogan came to Giorgio's for his pre-match workout in the late 1980s -- Imagine the look on my face when I stepped in to THE HULK'S limo to hand him an energy drink and he says, 'THANKS, LITTLE BROTHER!'.
I spent much of my childhood at the gym. All kinds of cool people came and many became friends. I learned how to sweep a floor, perform a deadlift, and set a goal. I have always wanted for more people to experience that kind of special place like I did.
Years passed since that walk on the trail, but the dream of a gym by the river remained. Now, we have that place in Liberty Lake Fitness. I hope your day will be just a little better for having left your home, or your work behind to come here and give yourself some focus. I believe working out is part of the foundation to a wonderful life, but as it was with Giorgio's Gym, this place is also about community… let’s do this together!
So, walk, run, ride, (or cart!) down here and meet your neighbors for a workout. Then enjoy the trail or come sit on a patio of one of the unique eateries in the beautiful River District for a coffee, a meal, or a beer – life is short!
Our Family Welcomes You!
My Dad taught me at a young age to greet Giorgio’s Gym members with a smile. Today, our family smiles and proudly welcomes you to Liberty Lake Fitness, to share our treadmills and barbells by the river, by saying:
“Have a good workout - and a GREAT day!”
Giorgio Usai Jr. with Mom, Dad, and sisters at Giorgio's Gym in mid 1980's
Family matriarch, eternal optimist, and Co-founder of Giorgio's Gym, here in 1990's
WA State Champion powerlifter and renowned area lifting coach, here in the 1980's
Giorgio Jr. eager to bring home another of Dad's lifting trophies
Giorgio Jr. went on to set a teenage national record in the Deadlift, shown lifting in 1999
Jr. set season records for GSL (scoring), Calif. JC (rushing) & was named All-State (HS), All-American (JC) and 2x All-Conference (WWU)
In 1990's Giorgio Sr. develops a line of commercial exercise equipment called Forza, Giorgio Jr. joins company after college
In 2000's Forza gains notoriety for rugged equipment and is routinely featured at elite level competitions and on national publications
Through Forza, Giorgio Jr. and Sr. meet many in the world of fitness, shown here with 8x Mr. Olympia Ronnie Coleman, around 2005
Giorgio Sr. and Jr. prior to opening of first location for Giorgio's Gym
Co-Owners Giorgio Sr. and Jr. commemorate 35 years of Giorgio's Gym
Giorgio Jr. and the next generation in front of Liberty Lake Fitness during construction
Liberty Lake Fitness at River District
2638 N. Wildrye, Liberty Lake, WA 99019
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